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Average motivational drivers across 1 game — ranked by largest gap vs the catalog average (Δ).
Discovering new areas or secrets
Enjoyment of combat and destruction
Customizing characters or environments
Feeling part of a community
Forming close relationships
Working with others toward a goal (e.g. teamwork)
Leading others
Avoiding failure or staying alive
Perceived return for time or money
Desire to keep playing the same game