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Average motivational drivers across 1 game — ranked by largest gap vs the catalog average (Δ).
Avoiding failure or staying alive
Narrative immersion
Customizing characters or environments
Forming close relationships
Feeling part of a community
Comparing oneself to others (e.g. ranked mode, leaderboards)
Working with others toward a goal (e.g. teamwork)
Leading others
Recognition or popularity
Mental challenge and problem solving