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Another Brick in The Mall

PC (Microsoft Windows) • 2020

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Quick resume

Design, build and manage a giant shopping center. Open shops, supermarkets, restaurants, movie theaters, bowling alleys and more. Hire and manage the best staff for the job and milk your customers for all they're worth!

Global score

83/100

Genres

Indie, Simulator, Strategy

Pros

  • Deep and flexible mall management
  • Creative freedom in building and store design
  • Engaging staff and product management
  • Relaxing and addictive gameplay
  • Active developer support and updates

Cons

  • Early access bugs and missing features
  • Limited sound and music
  • Lack of campaign or narrative mode
  • Tedious micromanagement at scale
  • No multiplayer or social features

Motivations

  • Autonomy
    4

    "Players have freedom to design and manage their mall layout, staff, and store products with many choices and customization options."

  • Competence
    3

    "Players engage in managing complex systems including staff scheduling, stock management, and mall layout optimization, requiring skill and strategic thinking."

  • Competition
    -3

    "Focus is on personal management and optimization rather than direct competition or leaderboards."

  • Continuation
    4

    "Many players report long play sessions and habitual engagement, with some spending dozens of hours building and optimizing malls."

  • Cooperation
    -5

    "Game is primarily single-player with no evidence of cooperative multiplayer or teamwork."

  • Creativity
    4

    "Strong creative freedom in building mall layouts, customizing stores, and product placement."

  • Domination
    -5

    "No indications of exerting control over other players; interactions are individual and management focused."

  • Escapism
    3

    "Players use the game as a relaxing distraction and immersive management experience away from real life."

  • Expectation
    -4

    "Players engage voluntarily out of intrinsic interest and enjoyment rather than obligation."

  • Experimenting
    3

    "Players try different store layouts, product mixes, and staff schedules to optimize performance."

  • Exploration
    -2

    "Exploration is limited to known mall building mechanics and layouts rather than discovering new areas."

  • Expression
    3

    "Players express themselves through mall design, store customization, and creative layouts."

  • Fantasy
    -3

    "Game simulates realistic mall management scenarios rather than imaginative or fictional fantasy."

  • Fellowship
    -4

    "Minimal social connection or community feeling; mostly solo play."

  • Growth
    3

    "Players learn and develop management skills, optimize strategies, and improve mall performance over time."

  • Health
    -5

    "Sedentary gameplay with no physical activity involved."

  • Idle
    3

    "Some players report leaving the game running in the background during slow periods, indicating partial idle play."

  • Intimacy
    -5

    "No evidence of close social relationships or emotional sharing within the game."

  • Leadership
    2

    "Players manage and direct staff, assigning shifts and roles, showing some leadership elements."

  • Progression
    4

    "Players accumulate money, unlock research, expand stores, and upgrade facilities."

  • Relaxation
    4

    "Many players find the game relaxing and enjoy the flow of building and managing their mall."

  • Sensation
    1

    "Visuals are simple and functional; some players find the sound lacking, so sensory stimulation is moderate."

  • Status
    -4

    "Achievements exist but social recognition or popularity is minimal and not a focus."

  • Story
    -4

    "No narrative or plot; gameplay is sandbox and scenario based without story immersion."

  • Strategy
    4

    "Requires planning, problem solving, and strategic decision making in mall layout, staffing, and product management."

  • Thrill
    -3

    "Gameplay is low risk and predictable; lacks suspense or high tension moments."

  • Value
    4

    "Players perceive good value for money with many hours of gameplay and ongoing updates."

  • Violence
    -5

    "No violent content; focus is on constructive building and management."

  • Survival
    2

    "Players manage financial risks and challenges like staff shortages and shoplifting, but no life-or-death survival elements."

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    Last update: 06/03/2026