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Automation - The Car Company Tycoon Game

PC (Microsoft Windows) • 2015

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Quick resume

Make your dream cars a reality with Automation’s unparalleled car and engine design tools. Gain a competitive edge through smart engineering and business decisions to help you build an automotive empire. Will you become an industry leader, or just a footnote in automotive history?

Global score

94/100

Genres

Indie, Racing, Simulator, Strategy, Early Access

Pros

  • Extensive car and engine customization
  • Realistic and educational simulation
  • Ability to export cars to beamng.drive
  • Active development and modding community
  • Deep and engaging sandbox gameplay

Cons

  • Steep learning curve
  • Campaign mode is underdeveloped and confusing
  • Performance issues and bugs reported
  • Limited engine types and features currently
  • Ui can be clunky and unintuitive

Motivations

  • Autonomy
    5

    "Players have full control over designing every aspect of cars and engines, with extensive customization and freedom."

  • Competence
    4

    "The game involves complex technical challenges in engine and car design, requiring skill and learning to master."

  • Competition
    -2

    "While there is a campaign and community challenges, most play is sandbox and personal creativity without direct competition."

  • Continuation
    4

    "Players report long play sessions and high engagement, with many hours spent designing and iterating cars."

  • Cooperation
    1

    "Some community interaction via forums and Discord, but gameplay is mostly individual creation."

  • Creativity
    5

    "Strong emphasis on creative design and customization of cars, engines, and aesthetics."

  • Domination
    -3

    "Interactions are generally collaborative or individual; no evidence of dominance or power over others."

  • Escapism
    3

    "Players use the game as a relaxing, immersive hobby to escape real life through creative engineering."

  • Expectation
    -4

    "Players engage voluntarily out of personal interest and passion for cars and design, not obligation."

  • Experimenting
    5

    "The game encourages extensive experimentation with engine parameters, car bodies, and configurations."

  • Exploration
    2

    "Players explore many design options and workshop mods, though the game world itself is static."

  • Expression
    5

    "High level of self-expression through car and engine design, visual customization, and modding."

  • Fantasy
    1

    "While based on realistic engineering, players can create improbable or exaggerated vehicles."

  • Fellowship
    1

    "Some community identity and sharing exists, but gameplay is largely solitary."

  • Growth
    4

    "Players learn automotive engineering concepts and improve skills over time."

  • Health
    -5

    "The game is sedentary with no physical activity involved."

  • Idle
    -4

    "Requires focused attention and active engagement in design and tuning."

  • Intimacy
    -4

    "Social interactions are limited and surface-level, mostly through forums and Discord."

  • Leadership
    -3

    "No evidence of player leadership roles; players manage their own companies individually."

  • Progression
    3

    "Players progress by unlocking technologies, improving designs, and expanding companies."

  • Relaxation
    3

    "Many players find the game relaxing and therapeutic despite its complexity."

  • Sensation
    2

    "Visuals and audio are decent but not highly stimulating; focus is on technical detail."

  • Status
    -3

    "Achievements and creations are mostly personal; limited social recognition or ranking."

  • Story
    -4

    "The game lacks a narrative focus; story mode is minimal and underdeveloped."

  • Strategy
    4

    "Designing cars and managing companies requires strategic thinking and problem solving."

  • Thrill
    -2

    "Gameplay is low risk and predictable; thrill is low compared to action games."

  • Value
    3

    "Players feel the game offers good value especially when paired with BeamNG.drive."

  • Violence
    -5

    "Gameplay focuses on constructive design and engineering, no combat or destruction."

  • Survival
    -5

    "No survival or threat elements; stable and safe gameplay environment."

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    Last update: 06/03/2026